The song ‘Are You Sure Now?’ (3:04) gives you a taste of the EDM (electronic dance music) stylings of Asaf Borger, aka Borgore, the Israeli DJ with, probably, the largest international following. Borgore got his musical start in heavy metal, and it still shows in his music. His genre-bending style is heavier than most EDM, and his persona is far more controversial than most DJs. His lyrics are shocking, often misogynistic, and his live performances, even more so. Borgore redefined the electronic music industry, taking risks that no producer or record label wanted to put their name on. This eventually pushed him to start his own label, Buygore Records. In addition to vocals and the multiple instruments he plays with mastery, Borgore works as a producer in his L.A. studio.